Strategy carried through to execution.
Explore selected work across business strategy, brand development, digital experiences, and practical operating tools.
Case studies
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TOUCH·POINTFounder-owned business ventureMost business cards end up in a pocket.
Paper cards and generic link pages carry no story. The contribution: a discovery-led service, a brand system, and custom pages opened by NFC.
- Service development
- Discovery design
- Digital experience
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StrikeOut, LLCClient engagementHow do you sell prevention to a market trained to buy protection?
Buyers read prevention as protection. The contribution: a category position, a brand system, a live website, and sales materials.
- Positioning
- Brand system
- Website
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Artificial Red StudioClient engagementThe brand was already there. It just needed a system.
A website request was four problems at once. The contribution: one studio system for documentation, identity, collectors, and audience.
- Brand identity
- Website
- Cataloging
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Lids & TeesClient engagementThe Work Started Before the Brief Did
Growth had outrun pricing and follow-up. The contribution: a five-area business review, a phased roadmap, and a pricing calculator.
- Business review
- Roadmap
- Pricing tool
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