Professional Profile
Strategic Growth & Business Operations Consultant. Founder of EWH Consulting and of TOUCH·POINT. Based in Texas. Working with clients everywhere.
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Five areas of practice.
Each one tied to project work or to career experience.
- 01
Strategy & Planning
- Business audits and strategy
- Operational roadmapping
- Go-to-market planning
- Competitive positioning
- 02
Brand & Identity
- Brand architecture and identity
- Visual identity and messaging
- Content strategy
- Customer experience
- 03
Sales & Growth
- B2B sales strategy
- Sales enablement
- Buyer persona development
- CRM implementation
- 04
People & Organizational Development
- Talent acquisition strategy
- Employer branding
- Employee engagement and retention
- Learning and development paths
- 05
Digital & Infrastructure
- Website strategy, audit, and build
- Digital infrastructure and analytics
- NFC and link systems
- Client-ready deliverables
Career history and education
Grouped by kind of work, so overlapping roles read clearly.
Founder roles
EWH Consulting, Founder
Strategy and planning, brand and identity, sales and growth, people and organizational development, and digital infrastructure for owner-led businesses.
- June 2026 to now
TOUCH·POINT, Founder
Custom digital experiences opened by NFC. Started as an EWH Consulting offer; now its own business.
Consulting and client work
- 2025 to now
StrikeOut LLC
Brand & Growth Strategist via EWH Consulting for the rebrand; ongoing Sales & Marketing Consultant.
- 2020 to 2023
Independent consultant
Recruiting, resume writing, and process improvement for small businesses and individuals.
- 2020 to 2023
Monat Global, independent sales and marketing
Built a customer base through social content and personal follow-up; earned three corporate-sponsored incentive trips.
Guest Experience & Relationship Specialist, hospitality, Midland, Texas
High-touch service for private-club and fine-dining guests, including long-term relationships with regional industry leaders, handled with discretion.
People and talent leadership
- 2018 to 2020
The Marketing Arm, Director of People, Talent Identification & Development
Hiring and staffing for a 250-person practice. Managed three recruiters and a coordinator, owned agency-wide recruiting reporting to the Executive Board, and wrote the recruiting SLA.
- 2016 to 2017
The Marketing Arm, Senior Recruiting Manager
Grew the recruiting team from two to six in nine months, owned the company-wide Greenhouse rollout, and was part of the team that hired 100 people in one quarter.
- 2016
AdTalent, National Recruitment Consultant
Increased company profitability by 12%. Built out ad tech business units; helped select and configure the agency’s applicant tracking system.
- 2013 to 2015
Xtreme Consulting Group, Senior Talent Acquisition Consultant
Contract, contract-to-hire, and direct placements, executive to entry level.
- 2011 to 2013
Etherios and The Creative Group, recruiting management
Grew a Salesforce consultancy from 35 to 57 people in under a year as its sole recruiter; ranked #7 nationally in permanent placement (May 2012, YTD).
Marketing and media
- 2006 to 2011
ESW Partners, Festive Kitchen, Ambit Energy
Media buying and account work in Chicago, catering sales and a CRM program in Dallas, then media planning, sponsorships, and brand standards at Ambit Energy.
Education
- 2005
Columbia College Chicago
BA, Marketing Communications.
Strengths, shown as behavior.
Individualization, Relator, Learner, Responsibility, Intellection.
Writes for the specific buyer, not the category.
StrikeOut’s Safety Leader, Operations Manager, and Spec-Writing Engineer each got a different path to yes.
About Individualization at GallupEarns the real story before giving advice.
Lids & Tees began with hands-on event help. The diagnosis came only after the client agreed to hear it.
About Relator at GallupLearns the territory fast enough to speak it.
Industrial lightning-prevention language for StrikeOut; a 13-state lighting system for Artificial Red Studio.
About Learner at GallupLabels status honestly, and fixes what testing finds.
A misfiring Tag Manager trigger on StrikeOut was caught and fixed before bad data shaped decisions.
About Responsibility at GallupFinds the question under the request.
Artificial Red Studio asked for a website. The answer was a studio system with a site inside it.
About Intellection at GallupGallup CliftonStrengths® Top 5, in order. Descriptions are paraphrased. CliftonStrengths® is a registered trademark of Gallup, Inc.
How engagements run.
Through the Carry-Through Method: Diagnose, Define, Build, Equip. Scope decides which steps the work needs.
Partner, not vendor
Embedded in the business and invested in its outcomes.
Thinking up front
Real thinking is shared early, before any agreement is signed.
Cross-domain range
Brand, people, sales, digital, and operations in one engagement, so the connections between them are not missed.
Usable deliverables
Each engagement ends with something the business can use: a complete strategy, a built system, or a working tool.
Start a conversation about what’s next.
A growth goal, a new venture, a planned initiative, or a problem that hasn’t been named yet. Replies come within one business day.